COMUNICACION ESTRATEGICA SCHEINSOHN PDF

Puntos de venta. Ventajas diferenciales emocionales. Ventajas diferenciales institucionales. Para comunicar acerca de una empresa, hay que conocerla.

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COMUNICACION ESTRATEGICA SCHEINSOHN PDF

Las empresas tienen personalidad, la personalidad corporativa es lo que hace que una empresa sea йsa y no otra. La comunicaciуn estratйgica comprende los siguientes niveles de acciуn: Nivel Estratйgico: su principal problema son los fines Nivel Logнstico: hace una aproximaciуn cognoscitiva a la empresa, para orientar la producciуn y mantenimiento de todos los recursos necesarios para la consecuciуn de los fines estrategicos comunicacionales. La logнstica asigna y proporciona. Nivel Tбctico: refiere a todo lo que tiene que ver con el tacto. La tбctica es el arte del mejor empleo de los recursos, asн como tambiйn lo es detectar el momento mas adecuado para su implementaciуn.

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