If you have, we want to hear how you liked or disliked it! Discuss them in the forums The publisher is hyping this book as a Logo book. Their pitch says: "This book-a hands-on guide to the entire logo-making process-combines an enjoyable visual approach with extensive, industry-tested information.
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If you have, we want to hear how you liked or disliked it! Discuss them in the forums The publisher is hyping this book as a Logo book. Their pitch says: "This book-a hands-on guide to the entire logo-making process-combines an enjoyable visual approach with extensive, industry-tested information. However I wonder if the writers for How Design Books have ever done lettering or designed a logo.
No, this is not all together about just logos, fonts and lettering; this is about the very soul of an art, a design discipline, and a fine craft. This is about the way creative people think and react to visual stimuli. This is about the most visually exciting and inspiring book for graphic designers to come along in long, long time. In fact, I cannot remember any that really come close. After you get over the initial immersion into visual nirvana, this is a hands-on guide to the entire logo-making process.
It shows a wonderful world of type and lettering then combined with extensive, industry-tested information. What is most important about this book however is that this is a better trainer on working with computer type than all the trendy Photoshop and Illustrator writers put together. Because those people are basically writers who have read the manuals and can write tutorials.
Cabarga on the other hand was creating fabulous graphics before many of those people were born. He was doing it for top art directors two decades before anyone heard of Adobe.
This book gives you both the tools and the visual alacrity to design blockbuster logos, signs, packaging, posters and t-shirt art. More importantly, it energizes the creative mind with a new world of opportunity and possibilities. Your typography and design can shine way above the crowd. You will no longer have to pad your designs with unnecessary decoration!
The easy-to-read, fun-to-browse, all-picture format will give you more ideas than you have clients for As I told the readers in the Design Cafe last month; if I could, I would buy them all a copy of this book just so they would have it.
Seymour Chwast says: "Everything you never thought -- in your wildest dreams -- you needed to know about type and logos. A mad, but indispensable, compendium of low and high design.