The ecommerce brand uses Facebook to sell themselves by showcasing customer stories and case studies. They use their characters to solve problems and answer questions—often with a bit of humor. Consistency is key to helping your followers understand what to expect from your brand. It also helps keep your branding consistent even when you have multiple people working on your social team.
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It really is the connection between you and your future clients. I know…ugggghhh, another thing you have to do for your business. Where do I even start? What platforms should I be on? What should I be sharing? It was a waste of time. I hear ya. Pinky Swear. I was making sales through social media before I even had a website! We have Facebook followers with a few new ones daily No Advertising! Pinterest just broke over followers! Our Facebook group is over members We have grown an email list over with over people!
Ok, so why is that important? You will have to do a bit of research to clearly define the following but then you can plug and play and dominate the world Kinda. My audience hangs out on Instagram, Pinterest, and Facebook. They like Jillian Michaels and Food Network. See how this information can really help us in deciding the type of content we should be creating and sharing and where we need to be?
No problem! Time to Strategize: To get started, grab a blank calendar You can download this free calendar here The first step to making social media easier is by breaking it down into a monthly, weekly, and daily tasks.
Step 1 — Write it down! Write down your monthly goals and create a list of things you need to share this month. What is super important for you to accomplish this month? Are you hosting an event? Do you want to sell [x amount] of your products? Are you trying to add 1, new subscribers? Do you want to reach 3, Facebook fans?
This is helpful because it determines the type of content you should focus on sharing. Plus, you can pre-schedule out your promotional content as you need it. Your content is going to support your overall monthly marketing goals. This can be a list of resources, websites, Facebook pages from relevant industries that you can share content from which provides value to your fans.
Example: 1. Fully Raw Kristina: fullyraw. Tone It Up: toneitup. Cooking Light Magazine: cookinglight. Real Simple: realsimple. Precision Nutrition: PrecisionNutrition. Pull from your Pinterest boards. I keep a secret Pinterest board for content that I think is high quality and my fans would love. Gather enough content yours included that you can share throughout the month.
Then, you can start scheduling it out. They actually give you content you can post and a full smart marketing calendar to follow so you know what to post and when. This is a cool way to pin all at once but have Pinterest space it all out for you. Life saver, yes it is!
Instagram — Grum. Get in there and get social. Be sure you are interacting with your social accounts. I spend 15 minutes every morning engaging, replying to comments and tweets. Then, I spend 15 minutes at night on Pinterest, adding pins to my social content board as well as my other boards. So Close…. What should you post?
How Often? What Time? Step 5 — What should you post? Each platform works a bit differently. Just keep in mind the type of content users want on that platform. Hang with me here, it will make sense in a minute The main thing you want to get right is to optimize your post for the platform. Example: A motivational quote is great content to share on all your networks.
An article is also good to share on all networks. However, you want to share them the way your fans will engage with them. The objective is to give people the type of content they want — on the platform they want to hang out on. In other words, create content specifically geared for that platform. But HOW can we simplify this? Now I have to create 4 different graphics, pin it, tweet it, schedule it on Facebook, and Instagram…and I have 4 other blog posts to share this month — this does not seem simple!
So, save yourself a little or a lot of time and create a few recipes to automate the sharing of your content. Each platform will have different times that are best to post This is why scheduling it all makes it easier What goes into deciding when you should post? Think about your target audience. For Example: A stay at home mom is not online at the same time as someone who works on Wall Street. Knowing your audience will be helpful in determining the best time.
But of course, even your target audience will have variants in the time because not all stay at home moms are online at the same time. For Facebook, use Facebook Insights. These are built in analytics that give you the best day and time to post specifically based on YOUR audience. The image below is a snap shot of the data you can see about your audience. You can literally pick the best time of each day to optimize your posts. Use this!
Twitter — I use a 3rd party tool called Tweriod which will give you data similar to Facebook insights. See what time of the day is best and view specific days to get even more clear. Instagram — Iconosquare is data central for Instagram. Another 3rd party tool that gives you all the data you need to make the best decision about when to post.
Pinterest — Tailwind is going to be the best source for time to post. This is also going to give you the best engagement which is what you want to aim for.
You can use the data here to schedule pins or take the data to the previously mentioned tool, board booster, and schedule content there. The most popular day to post on Pinterest is Saturday so go heavy on the posting on Saturday and space out your content during the week.
Make sure you check these analytics at least once a month. That way you can review and adjust your strategy according to the best times for YOUR account. Step 7 — How often should you post? Ahh, another one of those questions that is not a one size fits all answer. On multiple social media channels — both had very successful presences online. I usually recommend you post at least 1 time a day, ideally 2 times a day — on each platform.
Going back to our target audience, — imagine one stay at home mom checks her social accounts in the morning and another checks them in the evening. You post again and reach 70 people. Any time you can reach more people, that is a strategy you should use. By testing your audience and reviewing the data, you can get a good idea of how often you need to post. You did it! After you implement this strategy consistently, your efforts will become a habit.
Most importantly, remember, your efforts WILL be worth it. The time you spend marketing and investing in your business will help you reach your goals. Step 8 — Pick a day to implement your strategy. I like the 1st of the month for the pre-plan and every Sunday for scheduling content so the week is ready to go Pre-plan your month by gathering your content and then plugging your content and promotional goals in as you need.
The pre-plan can take anywhere from hours.
Writing and selling informational ebooks can be a great way to boost your brand, provide value to your community, and even make some money. But like any entrepreneurial experiment, creating ebooks requires trial and error to figure out a process that works best for you. These eight tools will make the experience of creating your first ebook painless and even fun. Scrivener Scrivener is a game changer for organizing a first draft of any writing project. This not only makes it easy to organize all of your ideas, it also makes a big project seem manageable. Rather than working on a long, overwhelming document, you can work on one chunk at a time. While Scrivener was originally created for Macs, a PC version is now available, too.
8 Tools to Create an Irresistible Ebook
The conversion rate is the percentage of people who take a desired action after engaging with your website, or any other form of media that makes a call to action. For example, one goal might be to get direct sales. So the rate would be the number of people who visit your website based on your media strategy, divided by the number who make a purchase. Sometimes goals are longer term—say, lead generation or getting subscriptions to a company newsletter. Purpose of a Media Strategy The reason for a media strategy depends on what the company hopes to achieve with it. Improving public relations requires a different approach than increasing profits. However, both can be achieved using a thorough and specific media plan with distinct timelines and distinct forms of media—TV, radio, print, podcast, website, social, etc.
How to Create a Social Media Strategy
It really is the connection between you and your future clients. I know…ugggghhh, another thing you have to do for your business. Where do I even start? What platforms should I be on? What should I be sharing? It was a waste of time. I hear ya.
How to Create a Social Media Marketing Strategy in 8 Easy Steps